Book Review: Lean In by Sheryl Sandberg

Early in Sheryl Sandberg’s book, Lean In, she addresses the common human issue known as “unconscious bias.”  Even the forward-thinking founder of Google, Sergey Brin, was not immune to this as illustrated when pregnant Sheryl informed him that the company had no pregnancy parking.  She added that, like Sergey, she had not noticed this unserved … Continue reading Book Review: Lean In by Sheryl Sandberg

Is Your Company Ready for the General Data Protection Regulation?

It is a marketer’s worst nightmare … a penalty of 20 million Euros or 4% of global turnover for breach of data with a data processor that is a supplier. Or even worse for not properly capturing consent across an enterprise and accidentally emailing a customer when they opted out of one marketing tactic and … Continue reading Is Your Company Ready for the General Data Protection Regulation?