Early in Sheryl Sandberg’s book, Lean In, she addresses the common human issue known as “unconscious bias.” Even the forward-thinking founder of Google, Sergey Brin, was not immune to this as illustrated when pregnant Sheryl informed him that the company had no pregnancy parking. She added that, like Sergey, she had not noticed this unserved … Continue reading Book Review: Lean In by Sheryl Sandberg
Introduction: Find the perfect wave to ride As a Mad Marketer, I like to think about building a customer profile as a surfer finding a perfect wave. When clients talk about their grand plans of marketing, they all seem to miss the first step, finding a wave that exists in the ocean. They build a … Continue reading BUILD AN IDEAL CUSTOMER PROFILE AND TEST WITH FREE ONLINE DATA
http://www.youtube.com/watch?v=jD8tjhVO1Tc The video does a great job of helping overcoming perceived differences to find common grounds. Best 3 minutes spent!
It is a marketer’s worst nightmare … a penalty of 20 million Euros or 4% of global turnover for breach of data with a data processor that is a supplier. Or even worse for not properly capturing consent across an enterprise and accidentally emailing a customer when they opted out of one marketing tactic and … Continue reading Is Your Company Ready for the General Data Protection Regulation?