Executive Vice President Channel Strategy
Mary brings great strategic insight and market intelligence to the clients she works with and provides them with actionable and practical plans that positively impact market share. Her data/digital knowledge and client experience make her an indispensable resource and she becomes ingrained in the “fabric” of her clients strategy. Mary is also a “doer”, willing to give her time, energy/talent and makes all around her better, more strategically focused and valuable to our clients. She is a rising star and we are fortunate to have her on our team.
I’ve had the pleasure of working with Mary over the last six months and she has made a tremendous contribution to our organization in the relative short time she has been with us. As a former client, she championed our product offering and has a very unique perspective as she works to create strategies for our clients to show real impact to their business. She thoroughly understands the digital marketing and campaign management space and has deep relationships with most of the key players that operate in this space. Mary is a hard working, determined and passionate advocate for making clients successful in their multichannel marketing efforts.
I am lucky to work with Mary on a project that requires a great deal of collaboration with partners matched with the need to understand data integration from multiple sources. Mary has a strong ability to identify the business value that the project provides the customer and to keep the focus pointing in that direction for positive outcomes!
Mary has done a great job helping Bristol-Myers-Squibb adopt new capabilities. She worked extensively with the Channel Integration team and externally to introduce new capabilities. More importantly, she has been able to demonstrate how these new capabilities could be integrated into campaign strategies. Her ability to bring various disciplines together was a key factor in rolling out geo-fencing across the organization. Her leadership on a recent project was instrumental in our ability work across functional teams and vendors to tie disparate data sources for better targeting. I highly recommend Mary as a leader who can take an organization to the next level.
I have been working with Mary for 2 years and one thing that makes Mary stand out she sees the individual tasks that need to get done but also the big picture. She is efficient, strategic and very sharp. Mary gets things done and works very well with others. She is direct and uses the right amount of communication to keep people informed but not overwhelmed. Mary takes initiative, as she created leadership groups to collaborate on strategy and make decisions. Mary is dedicated and reliable, pulling in others as needed and delegating as needed. I would welcome the opportunity to work with Mary again as I am confident she has a successful career ahead.
Mary is one of those people that makes going to work energizing, fulfilling and fun. It’s been truly a pleasure to work with Mary at Bristol-Myers Squibb. Her resourcefulness is exceptional. She is quick to act and delivers resounding results time and time again. Mary is very influential in her own right. For instance, she invited a government representative from the EU to speak about the General Data Protection Regulation (GDPR) readiness. It was very well received. Mary would be a true asset for any position requiring leadership and pull through skills and comes with my heartfelt recommendations.
I just want to take a moment to thank you and to let you know how much I appreciate all of the work you did this year. Not least of all was all of the “herding cats” you had to do for the RFP. You checked every box, crossed every “t”, dotted every “I”, and at the end of the day we got alignment from a tough crowd of folks that went into the RFP with a prejudice that if you’re doing an RFP then we need to move to a new solution. You kept an open mind, and I think we both thought at times that we might end up in a different place than where we ended up, but it was all evidence-driven. It was a lot of work. There were a lot of people to convince. You made the case last week to get the team aligned, and align they did. I’m confident that our decision is the right one.
Now that the RFP is behind us, there is no ambiguity or concern about our current solution. We can now focus on moving forward with our plan to improve upon the current solution and speed up the evolution.
Just wanted to take a moment before the holidays to thank you for your hard work this year and that I’m glad to have you on my team. Looking forward to getting more done next year.
Ok, it happened AGAIN. Phenomenal meeting with the client, the client was literally signing our praises! He wants to expand our conversations to the extended our offering to the rest of his team, as we have to slowly rebuild our reputation with them (our project was nearly in the can before Mary gave new life). Mary and the client were chatting it up and exchanging ideas like two old ladies sitting on a park bench (sorry Mary). Way to go Mary!!!
Mary – you have had a profound impact on the organization and our sales team. We knew from that very first lunch that we met you that you got it and you could really help our team be successful. We’ve come so far in the time you’ve been with us, but know that we have a long way to go. Thank you from the bottom of our hearts for your passion, tenacity, patience, fortitude, optimism, assertiveness and killer attitude to help clients use our “solution”. We know how much time and effort you put in and it was most appreciated by all of us. You will not be easily replaced (if that is even possible, which I highly doubt)!
In the 7 years that I have been at this company, we have NEVER had such a strong, credible and strategic resource as we had in you. Your willingness to not only jump right in and help each of us, but you ALWAYS went above and beyond in your support and commitment to US and the clients we serve. I am thankful of having the privilege and pleasure of working with you on the accounts and you were not only the “voice of credibility”, but a great partner to all of us. You will be missed as a seasoned professional, but also as a friend! I know that this move is just the next step in a brilliant career and that your star will continue to shine.
I’m thankful for every moment I had observing and interacting with you to better understand the marketplace I work in and the client I work for! Your influence will be with me for the long term! THANKS and all the best to you!
Thanks Mary. You did a fantastic job and I enjoyed working with you. Although it was not made “official” you were every bit a part of our team.
I can recommend Mary as a person with great skills and a deep education of marketing solutions. She is a broad-minded marketing strategist with the ability to make good, solid decisions. Forward thinking professional – her conception, skills, creativity and innovation made working at Influence Interactive all the better. Mary never once refused me when I asked for her marketing advice/strategies.
Mary is a person with great education and deep proficiency of modern solutions. Eager key account manager. Forward thinking, open minded and ambitious. Mary is an efficient and smart team player. Lots of work. Deliver results and move on
Mary is the ideal professional to work with to break into a new market. She is not only truly goal-oriented and a real Sales Hunter. Mary is also able to understand rapidly how a new market works and how to respond properly to its specialties.
In addition to this, Mary possesses a great understanding of intercultural interactions. She makes sure that a customer demand is properly caught and met by overseas teams.
I recommend Mary to any Director who needs a qualified Manager in Business Development to drive the Sales of the company.
Certified Public Accountant
I have had the pleasure of knowing Mary Lassiter for six years now. I first worked with Mary as a board member on a local not for profit that partnered with Emerald City Multisport team in Seattle, WA, USA. Mary brought tireless enthusiasm to the mix bringing several sport clinics from conception through successful completion. After moving to France, Mary poured that same enthusiasm and dedication that she operated Emerald City Multisport with into successfully mastering the French language and culture, navigating her way through French regulations to launch McLassiter Consulting. I do not hesitate to recommend Mary.
Founder of StoryNova, a consultancy teaching storytelling as a tool for empathy, collaboration, and innovation.
Mary is smart, results-driven, and one of the most calm yet energetic professionals I’ve ever met. Dedicated to her client’s needs, she tirelessly strives to find the solutions that will best serve them and to exceed their expectations. She knows how to keep her eye on the target, yet she is not afraid to change strategy when the current one isn’t working. I highly recommend Mary to anyone seeking a dynamic partner for their marketing needs.
I am very pleased to write a letter of recommendation for Mary Lassiter. I have known Mary for over 20 years and she has many talents and positive qualities. I think the most important quality that will benefit any organization, is that she is outgoing and very engaged in the type of work she is involved in. She has a commanding presence which is a great benefit and is an excellent motivator to all she becomes involved with. Mary, is very creative individual and offers a wide range of opportunities for her clients to be successful. She sets high standards forself and for others and provides support to all individuals she comes in contact with. She understands the need for a variety of instructional methods to address the varying learning styles and needs of different individuals. She understands that she has a lot more to learn and is willing to do whatever it takes to help her clients to be successful. She will be a great addition to any organization. Please contact me if you need any additional information.
Eckstein Middle School
Senior Digital Consultant |
Mary is a very dynamic person who can handle all situations with haste and calm.
She is self-reliant and has amazing problem-solving skills even to solve issues from the worst configuration scenario case possible.
Even if I do not work directly with Mary, I’m enjoying having talks and sharing experience on digital trends or any other topic with her tremendous sense of humour. She impresses me with her remarkable knowledge on Digital fields.
If an opportunity occurs to work with Mary, I won’t hesitate to collaborate with her as she is a very smart, motivated, nice person to work with!
Myriam Ferran, CFA
As Sponsorship Program Coordinator for the EuropeanPWN – Best of Day Event in 2011, Mary has made an outstanding job. She has raised the expected funds for the event in less than 4 months. She delivers top quality work within a very short timeframe. She is also very creative and flexible. Was a pleasure to work with Mary.
Mary is an outstanding webdesigner who has the ability to understand her client’s core business and provide a customized expert website tailored to her client’s needs.
As a result of Mary ‘s work I gained lots of clients and developped through her expert advice a brilliant e-reputation. I strongly recommand Mary’s expert advice in helping you launch an ‘out of this world’ website.
Professeur d’anglais / Responsable Coordination Langues
Mary a créé mon site: http://www.sophiemchezvous.fr . Elle a su parfaitement cerner mes besoins et le résultat est magnifique. Le tout exécuté dans un temps record! Un grand merci.
Mary did an outstanding job in finding sponsors for our Best Of Day business seminar in June 2011 – from preparing a very comprehensive and compelling sponsorship kit to follow-up and thanking of sponsors after the event. As a not-for-profit organisation, the additional funds raised were an important factor in allowing us to run a professional and successful seminar, as well as helping to further develop existing and new corporate partnerships.
“Ms. Lassiter is an excellent marketer of people and ideas. When I contacted her about my Paris visit, I asked if she could help myself and other colleagues set up a two-week agenda to see cultural, business, and relaxing activities. It was excellent. She knew all of the right sources and actually accompanied us on some of the activities. The feedback was excellent from the other members.
Another aspect is her knowledge and contacts with French companies. I asked if I could do a 60-minute workshop on Presentations to a notable company. Within 10 days she had setup and helped organize the workshop. I had a great time and made a strong relationship with the firm.
Ms. Lassiter and her company, McLassiter Consulting, is easy to work with, prompt in responding to questions, is great networking and will be my primary way of visiting and doing business in France.
Mary has called upon me to provide photographs for events and sponsorship programs she’s coordinated. She provides topnotch communications and gets results for her clients. Very professional and efficient and excellent sales skills