About

There is Something About Mary …

Business Development & Digital Marketing Strategy

Mary combines technical expertise with creativity. In the Pacific Northwest and the Atlantic Northeast, she has worked with leaders in the software industry. Mary’s skills range from digital platforms development to business development. She is forward thinking and adept at strategic analyses in the digital environment. Mary is skilled at business intelligence gathering utilizing the digital landscape to inform marketing and sales strategies.

While living in Europe, Mary supported businesses across the continent with digital planning and analyses. Clients and employers have acknowledged Mary’s deep proficiency in business trouble-shooting and solutions.

Leading a positive change in healthcare through transformation of personalized customer engagement.

A driving force in the simplification and evolution culture to implement a customer-centric digital strategy to escalate the speed to US & global markets. Developing partnerships with cross-functional leaders through the implementation of a new omni-channel customer experience model that uses “big data” and analytics to fuel strategic guidance for value-based innovative approaches (crawl-walk-run) to drive customer engagement optimization and increase in ROI.

Summary of Skills

 

 

Data-Driven Insights

 

 

Global Project Leadership

 

 

Technology Experience

Non-Personal Promotional Campaigns

Strategic Roadmap Development

Adobe Site Catalyst, Google Analytics

Leveraging Third-Party & HCP Level Data

Cross Market Project Launch

Adobe Campaign, Marketo, SalesForce

New Capabilities Assessment & Roadmap

Worldwide Platform Design

DMD AIM, Crossix DIFA, ZS Affinity

Email & Campaign Optimization SMEPlanning and Prioritization

Veeva iRep, Aktana, ZS Suggestions

Expertise Includes:

  • Over 18 years of experience in digital marketing strategy, project management and business development
  • Strategic thought leadership that fosters innovative solutions that meet and exceed client goals
  • Therapeutic experience in oncology, virology, cardiology, immunology, respiratory and neurology
  • Effective team building leadership and influence across internal functional teams to build bridges between marketing and sales
  • Knowledge of digital marketing strategies from pharmaceutical, financial, and technology industries
  • Comprehension of the complexities of new technology in the pharma industry and required medical, legal and regulatory reviews
  • Awareness of the EU General Data Protection Regulation (GDPR) and applying the principles to enterprise technology systems
  • Understanding of the complexities of high profile enterprise account management and execution of marketing enterprise strategies
  • Experience in digital marketing, SEO, SEM, and CRM technologies along with agile and PMP project management methodologies
  • Effective enterprise alignment and development of complex RFPs to standardize and analysis of business drivers
  • Aptitude to work under pressure with tight deadlines to complete project goals in an agile manner
  • Proven results and experience in building new business opportunities within large corporations
  • Highly motivated project manager and self-starter having started businesses in France and in the USA
  • Bilingual in English and French with international professional experience in the USA, UK, and France

CERTIFICATIONS

Certified SAFe Program Consultant (SPC) 5.0 in the Scaled Agile Framework for large enterprise (SAFe) – a change agent that leads all levels of an organization through a Lean-Agile transformation at scale by training, coaching, facilitating, and mentoring.

Certified SAFe® Product Owner/Product Manager (POPM) – working with internal customers and development within large organizations to identify and prioritize requirements using a proven methodology of weighted shortest job first.

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