A knowledge base of experience that spans the globe and the United States in digital marketing within the pharmaceutical industry for brands. Delivering targeted digital strategy solutions from HCP marketing solutions (such as using iRep on the Veeva Platform) and direct to patient tactics at the point of care (both in and out of office solutions).
DIGITAL HEALTHCARE PROVIDER (HCP) MARKETING
With the changes of the healthcare landscape, Physical access is becoming difficult to communicate to hcps, understanding the target audience is critical and getting the right message at the right time takes the utmost importance.
Digital Point of Care Patient Marketing Strategy
We ultimately work for our patients and consumers of our products. As marketers we should make the customer feel smart and empowered by speaking their language and giving them as much support in understanding treatment options.
Mary Lassiter 