Accessibility in Action: Why Pharma Customer Experience Can’t Afford to Treat Accessibility as Optional

The 13th Annual PanAgora Pharma Customer Experience Summit highlighted the importance of community and accessibility in customer experience. The panel "Accessibility in Action" emphasized that over 25% of adults face disabilities, underscoring the need for inclusive design. Accessibility is presented as a fundamental business and ethical responsibility for effective Pharma customer experiences.

Is Your Company Ready for the General Data Protection Regulation?

It is a marketer’s worst nightmare … a penalty of 20 million Euros or 4% of global turnover for breach of data with a data processor that is a supplier. Or even worse for not properly capturing consent across an enterprise and accidentally emailing a customer when they opted out of one marketing tactic and … Continue reading Is Your Company Ready for the General Data Protection Regulation?