Disruptive innovation, defined by Clayton M. Christensen, refers to innovations that create new markets, displacing established firms. It is often embraced by outsiders, offering rapid market adoption despite initial risks. Similarly, disruptive marketing focuses on emerging demands, encouraging companies to innovate messaging to resonate with consumers. Companies can thrive by leveraging these strategies effectively.
Early in Sheryl Sandberg’s book, Lean In, she addresses the common human issue known as “unconscious bias.” Even the forward-thinking founder of Google, Sergey Brin, was not immune to this as illustrated when pregnant Sheryl informed him that the company had no pregnancy parking. She added that, like Sergey, she had not noticed this unserved … Continue reading Book Review: Lean In by Sheryl Sandberg
It is a marketer’s worst nightmare … a penalty of 20 million Euros or 4% of global turnover for breach of data with a data processor that is a supplier. Or even worse for not properly capturing consent across an enterprise and accidentally emailing a customer when they opted out of one marketing tactic and … Continue reading Is Your Company Ready for the General Data Protection Regulation?
