Introduction: Find the perfect wave to ride As a Mad Marketer, I like to think about building a customer profile as a surfer finding a perfect wave. When clients talk about their grand plans of marketing, they all seem to miss the first step, finding a wave that exists in the ocean. They build a … Continue reading BUILD AN IDEAL CUSTOMER PROFILE AND TEST WITH FREE ONLINE DATA
Author: Mary
Mary Lassiter is a digital transformation and omnichannel excellence trusted advisor with a deep focus on digital customer experience. She helps organizations empower their marketing and commercial teams to move beyond disconnected tactics toward intelligent, empathetic, and connected engagement. Mary believes the strongest omnichannel strategies are built not just on data and technology, but on understanding human needs—and designing experiences that respect where customers are on their journey. She brings commercial, IT, and data teams together across complex, matrixed organizations to drive customer value and meaningful business impact. Known as a driving force and an inspirational leader, Mary guides teams toward progress with clarity, purpose, and confidence.
Schedule a meeting today and let’s discuss your digital transformation, omnichannel, and customer experience journey.
Powerful Danish Video About Diversity – All That We Share
http://www.youtube.com/watch?v=jD8tjhVO1Tc The video does a great job of helping overcoming perceived differences to find common grounds. Best 3 minutes spent!
Is Your Company Ready for the General Data Protection Regulation?
It is a marketer’s worst nightmare … a penalty of 20 million Euros or 4% of global turnover for breach of data with a data processor that is a supplier. Or even worse for not properly capturing consent across an enterprise and accidentally emailing a customer when they opted out of one marketing tactic and … Continue reading Is Your Company Ready for the General Data Protection Regulation?