
Turning Mindset Into Momentum
When Mary Lassiter takes the stage, it’s not just a keynote—it’s a breakthrough experience. Mary challenges audiences to dig deep, embrace discomfort, and build the grit required to thrive in a world of constant change.
This isn’t about theory. It’s about real transformation—the kind that happens when courage meets action. Mary’s sessions are designed to push boundaries, spark innovation, and create alignment so teams leave ready to lead with confidence and resilience.

The Backstory Behind Speaking
Mary’s journey began in 8th grade when she chose the hardest category in a public speaking competition: memorizing a 25-minute speech. While others avoided the challenge, Mary leaned in—and discovered her gift for performance and mindset mastery. That speech wasn’t just about orca whales; it was about compassion, courage, and the power of understanding.
From growing Toastmasters at Seattle University from 5 members to 105, to launching TED-style talks that filled 200 seats, Mary has always believed in the power of showing up boldly. Today, she brings that same energy to global stages, helping organizations transform through omnichannel marketing and mindset shifts.

What the Audience gains
✅ Grit & Resilience: Learn how to thrive and embrace change.
✅ Actionable Strategies: Practical tools to align teams and drive measurable results.
✅ Momentum: A renewed sense of purpose and energy that sparks innovation.
Mary doesn’t just speak—she performs. She turns dry topics into dynamic experiences, blending data-driven insights with storytelling and even moments of joy (yes, Bollywood dance finales included!).
Why Mary Lassiter
If you want your audience to:
Step into the arena with courage and confidence
Break through limiting beliefs and embrace bold action
Leave energized, aligned, and ready to create real change
…then Mary Lassiter is the speaker who will make it happen.
Book Mary today and give your audience the grit, clarity, and tools to transform their future.

I am lucky to work with Mary on a project that requires a great deal of collaboration with partners matched with the need to understand data integration from multiple sources. Mary has a strong ability to identify the business value that the project provides the customer and to keep the focus pointing in that direction for positive outcomes!
Adam Derengowski, VP of Sales
Prior Speaking Engagements
Digital Pharma West In SAN FRANCISCO

Website visitor identification data is revealing surprising trends—HCPs are visiting consumer brand sites at rates four times higher than dedicated HCP sites. This session dives into what that means for engagement: breaking myths about HCP digital behavior, uncovering how they arrive on brand sites, and why repeat visits matter. We’ll explore how audience identity data empowers personalized campaigns, suggestion engines, and smarter engagement strategies to deliver the right message to the right HCP at the most relevant time. Join us to discover innovative ways to turn insights into high-quality, impactful customer experiences.
CX Pharma BY PANAGORA EVENTS

Creating patient-centric content means putting empathy and clarity at the heart of your strategy. Content in consumer marketing should educate, empower, and resonate with patients—meeting their needs while simplifying complex health topics without overwhelming or misleading. Bringing patients closer to your narrative requires transparency, compassion, and avoiding jargon or fear-based messaging. Today, AI and data are revolutionizing content creation, enabling personalization at scale while modular content offers flexibility to test and adapt quickly. Success isn’t just about clicks—it’s about meaningful engagement, measured through metrics like comprehension, trust, and action. And while data drives decisions, staying human-centric means reading beyond numbers to understand real patient experiences and emotions.
Marketing in Life Science Conference

Winning buy-in from organizational leadership starts with a solid foundation. Begin by developing a clear, research-backed marketing plan that demonstrates strategic value. Communicate how your approach drives measurable outcomes, and support your case with convincing data and meaningful analytics that quantify your ask. Finally, position your plan as a catalyst for cultural transformation—showing leaders how embracing digital marketing will empower growth and innovation across the organization.
