HEALTHCARE Provider Marketing
From building intelligent, compliant HCP engagement strategies—integrating data into CRM for next-best actions, standardizing 72 third-party vendors for faster lead activation, and leveraging emerging channels like SMS to deliver timely, personalized communications.
Commercial + Sales Connection
SMS Alerts
3rd Party Intelligent Campaigns
Commercial & Sales Connection
Proven Experience:
Integrated engagement data into CRM systems for large-scale pharmaceutical brands, enabling sales reps to act on real-time insights.
Challenge:
Sales teams lacked visibility into HCP engagement, resulting in missed opportunities and delayed follow-ups. Data was siloed across marketing platforms and not actionable for field teams.
Results:
Increased HCP engagement and accelerated prescription lift through timely, personalized outreach.
Delivered a unified view of engagement data directly into CRM.
Enabled next-best-action recommendations (suggestions), improving rep efficiency and responsiveness. This improved the action taken from only 35% of the time to 75% of the suggestions were completed.
Integration of Text Alerts
Proven Experience:
Implemented SMS alert campaigns for urgent HCP communications, integrated with consent management for compliance.
Challenge:
Critical updates were delayed or missed when relying solely on email, impacting engagement and timely decision-making.
Results:
Maintained full compliance with opt-in and consent requirements.
Achieved significantly higher open rates compared to email.
Delivered urgent messages in real time, improving responsiveness.
Third-Party Intelligent Campaigns
Proven Experience:
Standardized 72 third-party vendors into a single, centralized governance model in partnership with procurement—enabling intelligent campaigns and streamlined data activation.
Challenge:
A fragmented supplier ecosystem created inconsistent data quality, high operational costs, and limited visibility into campaign performance. Launch brands lacked actionable intelligence on day one, slowing lead follow-up and reducing engagement efficiency.
Results:
Increased ROI through data-driven segmentation and campaign optimization, while reducing duplication and operational complexity.
Established a standardized method and approach for data delivery across all vendors.
Enabled launch brands to access actionable intelligence immediately, accelerating lead follow-up.
Delivered qualified leads faster, improving HCP engagement and responsiveness.
Provided sales teams with clear preference insights, allowing for more personalized outreach.