Patient, Caregiver, CUstomer Marketing
Creating meaningful, empathetic connections through personalized education, omnichannel support, and relevant messaging that empowers patients, caregivers, and customers to make informed decisions.
Personalized Education
Building Empathy
Point of Care Messaging
Personalized Education with the right Message at The most Relevant Time
Proven Experience:
Developed patient-focused strategies that simplify complex treatment options and empower individuals with clear, actionable information.
Challenge:
Patients often feel overwhelmed by medical jargon and lack confidence in understanding treatment pathways, leading to poor adherence and engagement.
Results:
Improved adherence rates by making treatment options easier to understand and act upon.
Delivered educational content in patient-friendly language across multiple channels.
Increased patient confidence and engagement scores through simplified messaging.
OmniChannel Customer Experience Excellence
Proven Experience:
Coordinated integrated campaigns across email, SMS, social, and web to ensure consistent, accessible messaging for patients.
Challenge:
How do we move beyond traditional, transactional messaging and truly build empathy with patients and caregivers? The goal was to create meaningful interactions that foster trust and a sense of partnership—transforming communication from one-way updates into a relationship-driven experience.
Results:
- Built a unified omnichannel framework for patient communications.
- Delivered consistent messaging across all touchpoints, improving patient satisfaction.
- Reduced drop-off rates by ensuring timely, relevant information was available on preferred channels.
- Enabled human-centered engagement, such as allowing patients to thank their care team and caregiver, share feedback, and interact with the brand in ways that feel personal and supportive.
Point of Care Messaging
Proven Experience:
Developed strategies to deliver meaningful, relevant messages at the point of care—ensuring patients and caregivers receive information that supports treatment understanding and next steps such as patient financial aid.
Challenge:
Traditional outreach often fails to connect at the right moment, leaving patients and caregivers without timely, actionable information. The goal was to create messaging that resonates at the point of care and drives engagement without feeling transactional.
Results:
Delivered campaigns that strengthened trust and improved adherence through meaningful, context-driven messaging.
Designed point-of-care messaging frameworks that prioritize clarity and relevance.
Enabled qualified leads to receive information faster, improving the patient experience and supporting provider conversations.
Supported brand teams better understand the customer experience and engagement patterns, leading to more personalized and effective communication strategies when it matters most to the patient journey.