Scaling Stategy. Driving Impact. Delivering Results.
Enterprise transformation isn’t just about technology—it’s about creating clarity, consistency, and measurable outcomes at scale. Mary helps organizations unlock the full potential of their investments, aligning strategy with execution to deliver sustainable growth and customer-centric experiences.
Strategy at Scale
Unlocking value from technology investments to create sustainable competitive advantage through:
Omnichannel Enagagement
Proven Expertise:
With over three end-to-end implementations across enterprises—ranging from Fortune 100 companies to high-growth startups—one common outcome stands out: moving organizations from a reactive mode to a connected, intelligent ecosystem.
| Challenge | Opportunities in Action | Results |
| Existing solutions were underperforming or too costly, creating internal friction and poor adoption. Teams struggled with inefficiencies and lacked a unified approach, leading to missed opportunities. | Established a standard way of working to shift from reactive to organized within 3–6 months. Implemented rigor and cadence across delivery teams with quarterly vision-setting and weekly prioritization calls. Introduced a ticketing system to streamline requests and improve visibility across teams. Activated modular content and integrated data sets to drive intelligent campaigns. Built feedback loops and metrics for continuous improvement. Enabled innovation and planning sessions with brand teams quarterly to align on vision, channel adoption, and future opportunities. Expanded channels and developed an opportunity runway for new features like social media lead generation and SMS. | Reduced email turnaround from unpredictable timelines to 10 days, then ultimately 3 days. Increased usage of intelligent campaigns by 50%. Elevated team maturity and adoption across the enterprise. Implemented additional channels and developed new capabilities for lead generation and multi-channel engagement. $2M+ cost savings through campaign optimization Industry Avg: $500K Source: Deloitte Digital Transformation ROI Framework [action.deloitte.com] 50% faster time-to-market with integrated digital platforms Industry Avg: 20% Source: McKinsey Omnichannel Engagement Insights [gartner.com] 97% deliverability rate using lead screening qualification tools before sending emails Industry Avg: ~85% email deliverability Source: AMP27 Campaign Benchmarking [amp27.com] |
Preference of Consent Management
Proven Expertise:
Building trust through transparency. Empowering customers to control how and when they engage, while ensuring compliance and safeguarding data integrity.
1 global implementation of Consent Management for enterprise-wide compliance and governance.
3 implementations of Preference Management within U.S.-based enterprises.
| Challenge: | Opportunities into Action: | Results |
| Consent and preferences were fragmented across multiple systems owned by different functions. No clear governance or strategic oversight existed, and responses were reactive—triggered only by complaints or system mismatches. Compliance risks were significant, especially under GDPR, where penalties could reach $20 million or 4% of global revenue. Under the CAN-SPAM Act, failing to include an unsubscribe option in commercial emails can result in civil penalties of up to $53,088 per email violation. These penalties are enforced by the Federal Trade Commission (FTC), and each non-compliant email is treated as a separate violation. Large-scale violations can quickly add up to millions in fines, along with reputational damage. | Created a cross-functional team to align priorities across Marketing, Analytics, Customer Master, Medical Information, Transparency, and Events. Introduced a ticketing system for streamlined requests and visibility. Led quarterly innovation and planning sessions with brand teams to align on vision, channel adoption, and feedback loops. Developed an in-house solution for universal opt-outs while preserving brand or therapy-level preferences. Built a global consent repository with phased capabilities for future expansion. Directed the RFP process, guiding vendors unfamiliar with enterprise consent challenges and ensuring custom builds aligned with legal and program requirements. Engaged EU Senior Legal Counsel to validate compliance and governance standards. | Global Build: Avoided potential GDPR penalties of $20 million or 4% of revenue. Saved $100,000 in vendor selection costs through strategic RFP leadership. Established an enterprise standard for consent management, paving the way for future scalability and innovation. Scaled across multiple countries, delivering $2 million in cost savings through centralized governance and shared frameworks. Benchmarked consent management practices against leading industries (finance, retail, and healthcare) to ensure best-in-class compliance and efficiency. U.S. Preference Center: Preserved over 1,000 customers in the marketing universe by preventing full opt-outs and enabling brand-level or therapy-level preferences. Provided governance to help brands understand list overlaps, improving segmentation and reducing duplication. Delivered a framework that supported adoption and trust across commercial teams. Enabled intelligent campaign activation and multi-channel compliance across email, SMS, and emerging platforms. |
Modular Content
Proven Expertise:
Building trust through transparency. Empowering customers to control how and when they engage, while ensuring compliance and safeguarding data integrity.
1 global implementation of Consent Management for enterprise-wide compliance and governance.
3 implementations of Preference Management within U.S.-based enterprises.
| Challenge: | Opportunities into Action: | Results |
| Consent and preferences were fragmented across multiple systems owned by different functions. No clear governance or strategic oversight existed, and responses were reactive—triggered only by complaints or system mismatches. Compliance risks were significant, especially under GDPR, where penalties could reach $20 million or 4% of global revenue. Under the CAN-SPAM Act, failing to include an unsubscribe option in commercial emails can result in civil penalties of up to $53,088 per email violation. These penalties are enforced by the Federal Trade Commission (FTC), and each non-compliant email is treated as a separate violation. Large-scale violations can quickly add up to millions in fines, along with reputational damage. | Created a cross-functional team to align priorities across Marketing, Analytics, Customer Master, Medical Information, Transparency, and Events. Introduced a ticketing system for streamlined requests and visibility. Led quarterly innovation and planning sessions with brand teams to align on vision, channel adoption, and feedback loops. Developed an in-house solution for universal opt-outs while preserving brand or therapy-level preferences. Built a global consent repository with phased capabilities for future expansion. Directed the RFP process, guiding vendors unfamiliar with enterprise consent challenges and ensuring custom builds aligned with legal and program requirements. Engaged EU Senior Legal Counsel to validate compliance and governance standards. | Global Build: Avoided potential GDPR penalties of $20 million or 4% of revenue. Saved $100,000 in vendor selection costs through strategic RFP leadership. Established an enterprise standard for consent management, paving the way for future scalability and innovation. Scaled across multiple countries, delivering $2 million in cost savings through centralized governance and shared frameworks. Benchmarked consent management practices against leading industries (finance, retail, and healthcare) to ensure best-in-class compliance and efficiency. U.S. Preference Center: Preserved over 1,000 customers in the marketing universe by preventing full opt-outs and enabling brand-level or therapy-level preferences. Provided governance to help brands understand list overlaps, improving segmentation and reducing duplication. Delivered a framework that supported adoption and trust across commercial teams. Enabled intelligent campaign activation and multi-channel compliance across email, SMS, and emerging platforms. |