Mary Lassiter
Re-imagining customer experience through intelligent design.
Growing up in Seattle, surrounded by innovation, sparked a curiosity about technology and its potential to make life easier. But the real inspiration came from witnessing families struggle to find answers for loved ones during critical moments. Those experiences shaped a guiding principle:
Marketing should never be just about selling—it should be about helping, empowering, and creating meaningful connections.
Empathy at the Core
Every strategy begins with empathy. Whether it’s thanking a doctor or caregiver who supported a patient, or delivering value through emerging channels that help patients learn more about their options, the goal is to make every interaction purposeful. Marketing becomes a bridge—connecting people to solutions, knowledge, and reassurance when they need it most.
The Journey
From leading global technology initiatives in Seattle—driving partner programs at large technology companies—to delivering digital experiences for sales reps on iPads across 27 countries in Europe with leading Life Sciences and Pharma organizations, the mission has always been clear: transform complexity into clarity and turn engagement into measurable, scalable growth.
This journey continued by shaping patient experiences in the U.S. healthcare market, ensuring that innovation serves real human needs.
Mary has had the privilege and honor of partnering with Fortune 100 companies such as Microsoft, Bristol Myers Squibb, Sanofi, Bayer, as well as numerous startups and mid-sized organizations, bringing strategies to life that empower customers and elevate brands worldwide.
Living in Seattle, Paris, and across the East Coast has provided a global perspective, while fluency in English and French enables leadership and collaboration at scale. These experiences have fueled the creation of next-generation omnichannel experiences that combine empathy, technology, and measurable impact.
Commitment to Excellence
Marketing is not a transaction—it’s a relationship. It’s about listening deeply, communicating clearly, and innovating responsibly. Every campaign should reflect integrity, deliver value, and inspire trust.
Certifications
Certified SAFe Program Consultant (SPC) 5.0 in the Scaled Agile Framework for large enterprise (SAFe) – a change agent that leads all levels of an organization through a Lean-Agile transformation at scale by training, coaching, facilitating, and mentoring.
Certified SAFe® Product Owner/Product Manager (POPM) – working with internal customers and development within large organizations to identify and prioritize requirements using a proven methodology of weighted shortest job first.
Contact us
Your Next Breakthrough Begins Here
Every great transformation starts with a single step—and that step is connection. Whether you’re looking to re-imagine customer experiences, accelerate growth, or simplify complexity, we’re here to help you make it happen. Let’s collaborate to turn your vision into measurable impact and create strategies that empower your customers and elevate your brand.
